Mapping out the entire membership journey is the key to personalisation. It'll help you maximise the opportunity to deliver an incredible member experience from start to finish.

Although each organisation is different, there are three crucial stages of the member journey to focus on: 'before membership', 'during sign-up' and 'membership'.

We've developed a tool that'll not only help you focus on these three vital phases but also create member personas, empathy maps, and a retention and advocacy map.