Progress beyond reason.

The Distinction team has one thing in common – delivering on our promise of progress beyond reason. With years of fintech experience under our belts and a tried and tested approach to digital product design, build and optimisation, our expertise covers four main disciplines.

Product strategy

The success of a product begins by listening and understanding the journey ahead. We partner with you to solve your business challenges by immersing ourselves in your organisation before giving you a strategy with the tactics and timeline you need to launch your product.

Our product strategy services include:

  • Product strategy and roadmaps
  • User research and analysis
  • Requirements gathering
  • Technical strategy
  • Go-to-market strategy

Product design

Designing a great product experience is about more than just design capability. It’s about a human-first approach that surprises and delights your customers so that they switch from competitors, remain loyal and spend that little bit more with you.

Our product design services include:

  • Personas and journey mapping
  • Product and service design
  • User experience (UX) design
  • User interface (UI) design
  • Interaction design
  • Digital design
  • Wireframing and prototyping
  • Usability testing

Product development

You’ll get reliable, high-performing products that scale due to our proficiency, knowledge and experience in several front and back-end technologies. And whilst functionality is critical to the success of a product, so is an unforgettable experience, which is why UX is paramount to our builds.

Our product development services include:

Product optimisation

Working with us means you’ll have ongoing marketing and support services that are critical for business growth. Our digital marketing experts will help you maximise your budget and gain access to customers in the market for your product on demand.

Our product optimisation services include:

  • Data and analytics
  • Search engine optimisation
  • Paid search
  • Paid social
  • Maintenance and support