“People ignore design that ignores people.” Frank Chimero, Designer
Digital products and online experiences should always be driven by the needs of the end user. By putting the requirements, expectations and decision-making logic of your users first, your product will result in experiences that attract, engage and convert better than you can imagine.
Here’s how we do it.
Personas and journey mapping
Creating personas to help articulate key audience demographics, behaviours and customer experience needs along with mapping the user journey to the navigational structure and layout of your content is critical to ensuring high levels of conversion. It’s vital that every customer touchpoint remains consistent with your brand and gives them what they want, when they want it.
Product and service design
We use design thinking as a framework to bring order to what can be an often chaotic process of digital product design and development. Our product and services design approach is focused on finding actionable and practical solutions to the problems of users. By putting the customer first, user needs and business goals can peacefully coexist.
By translating your business goals into user-centric experiences you’ll build your brand and grow your business. We believe that good user experience is integral to good design. It solves problems, drives engagement and generates real results. It doesn’t matter how good your product is if the user experience is poor.
People expect intuitive and aesthetic user interfaces in a digital product – every interaction needs to look right, feel right and signpost the user to get the very best out of your application. Our UI design approach is human-centred, giving your digital product a competitive advantage.
Every customer touchpoint is an interaction, but not every interaction makes for a great experience. Taking customer journeys a step further, our team works to ensure every experience the customer has with your brand is a highlight.
Wireframing and prototyping
The user journey is essential to the success of a digital product which is why we design from the ground up. With your product strategy and roadmap in mind, we identify the hierarchy of content and carefully plan layouts with each customer touchpoint ascertained. We use a collaborative tool for wireframing and prototyping where designers, developers, copywriters and our clients can work together efficiently.
With your users central to your product design, we know from experience that what works for one business may not work for another. So, by continually testing, improving and iterating, we’ll find what works for your product to maximise your results. We’ll undertake A/B (split) testing, user behaviour analysis, multivariate testing and heat mapping to understand how your users interact with your product. Then we use the results to optimise user experience.