Close up of female hands using social media on laptop

What is Paid Social?

Paid Social is the practice of displaying ads on social media networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more.

Social media platforms provide the opportunity to target relevant customers who are interested in the products and services that you offer at the right time and in the right place.

What are the benefits of Paid Social?

There are a wide range of benefits to advertising on social - it depends what your goal is, whether you want to raise brand awareness or increase your conversions.

However, we believe there are some key advantages that would help businesses of all shapes and sizes.

Effective Ad Targeting

Paid Social Advertising boasts accurate and effective targeting features across all social media channels. Being able to narrow down your audience based on demographics, behaviour and more means that you have a higher chance of finding buyers.

Testing and Improvement

Paid Social allows amendments to be made throughout a campaign. We set up all of our campaigns to figure out what works and what doesn't. Ensuring that we get the most from your budget.

Driving Leads

Social media advertising is an effective way to drive conversions for your business. It allows you to put your products or services in front of an audience who may have not found you otherwise.

The strategies we put in place are designed to perform alongside other areas of digital marketing, like search engine optimisation, to drive the most relevant leads.

To help the impact of Paid Social, we’ll construct clear and concise dashboards and report back to you with expert analysis.

Paid Social Services

We offer a wide range of Paid Social services - each package is tailored to your business goals, depending on what you want to achieve in the short and long term as part of your growth strategy.

Paid Social Media Strategy

The Distinction team is expert in paid advertising on Facebook, LinkedIn, Twitter, Instagram, Pinterest and YouTube.

We’ll take the time to understand your business and assess the opportunities for targeted advertising - then, we will construct a tailored strategy, only using the channels that are relevant for your audience.

Paid Social Media Consultancy

We have extensive experience in a wide range of social media advertising, successfully driving results for B2C and B2B businesses in a variety of sectors.

From analysing your current performance, to achieving your goals through paid social, we're with you every step of the way optimising and improving campaigns as we go.

Paid Social Media Management

By managing your paid social media channels, we can continuously improve performance through analysis, testing and staying on top of the latest trends.

We also provide detailed monthly reports, so you can understand the process and what your budget has achieved.

Why choose Distinction for Paid Social?

  • We focus on your business’ goals
  • Data driven approach
  • Detailed monthly reports
  • Expert, experienced, and friendly team

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With over 200 owners – all with different wishes and demands – it’s been difficult to please them all. Our site, built by Distinction does just that. We have a much more seamless activity pipeline now as a result.

Get a free consultation

Book a Paid Social consultation by filling the form out below.