Product strategy.

Product strategy header
“The essence of strategy is choosing what not to do.” Michael Porter

Every business needs a strategy. But strategy without action gets you nowhere. The success of a product begins by listening and understanding the journey ahead. We partner with you to solve your business challenges by immersing ourselves in your organisation and asking why, why, why? Then we’ll research and analyse your user base, audit your tech stack and review your digital programme, before giving you a strategy with the tactics and timeline you need to launch your product.

Here’s how we do it.

Product strategy and roadmaps

You’ve seen the gap in the market and you know it's crying out for a product like yours. In other words, you’ve nailed your product:market fit. But markets don’t stay still because the world is unpredictable and consumer demand changes. We’ll give you a product strategy and roadmap with actionable tactics that delivers constant progress against business goals and is agile enough to flex with the demands of your customers.

User research and analysis

By gathering quantitative and qualitative research from existing and prospective users and data sources, we’ll know everything about your target users – who they are, where they are, what they want and how they want it. From field studies to interviews and focus groups, we’ll select a method that’s fit for purpose and will yield the clearest information to analyse and give you tangible user insights you can act on.

Requirements gathering

During our discovery phase, we’ll undertake interviews and hold workshops as the foundation to our exploratory process of researching and establishing the requirements of the product from your users, customers and stakeholders. We’ll cover the functional, non-functional and solution needs to determine project scope and project requirements. Taking the time to identify, gather, analyse and prioritise requirements is the key to delivering a successful product.

Technical strategy

Your business strategy will influence your technical strategy. So, by understanding your business objectives and desired product outcomes, we’ll bring our commercial and technological expertise to give you clearly defined, scalable recommendations to ensure growth and operational efficiency. We don’t just stop at the strategy; we’ll help you implement and execute your technical framework across all business functions.

Go-to-market strategy

With your product strategy and roadmap in place, a clear value proposition and defined ideal customer profile, it’s time to take your product to market. We’ll help you articulate your USP and get in front of your target audience with tactics related to pricing, sales and distribution channels. We’ll help you gain a competitive advantage and enhance overall customer experience by offering a superior product and/or more competitive pricing.

See related work:

This project was very challenging and incredibly rewarding. Distinction worked with us as partners throughout, leading our global team to deliver an exceptional product. Each of the new ecommerce sites have increased sales considerably.

Looking for help with your product strategy?

Turn your ideas into decisive actions. Seize the opportunity while it’s still here. Talk to us today to make progress tomorrow.