Brilliant websites are not successful without a marketing strategy.
We help brands to organise their digital marketing efforts with a clear strategy. A strategy ensures that all of your marketing efforts are working in unison to achieve your website goals, no matter what they are.
Our team are specialists in digital marketing strategy across four key areas: Content Marketing, Search Engine Optimisation (SEO), Paid Search (PPC), and Email Marketing.
Content marketing encompasses all of the content you have on your website, whether that's the written word, images or video. Whichever form content marketing takes, the aim is to provide something valuable and relevant to the user. By providing excellent content for a clearly-defined audience, organisations can improve their rankings in search engine results pages, increase brand affinity and improve loyalty. However, content marketing is an increasingly diverse venture, encompassing many different forms of media, so choosing your content and platforms correctly is vital to your marketing efforts.
Content strategy is a much-used term and means different things to different organisations. To us, an effective content strategy enables an organisation to effectively manage their own content (digital or otherwise) and have a clear plan for the creation and promotion of new content.
SEO is the art of understanding how people search in your vertical and ensuring your website is optimised for those users. It's not about knowing the ins and outs of every search engine ranking signal but tailoring your website to provide for your user's search intent. This is the best way to ensure that your natural search traffic remains a cornerstone of your overall strategy for lead generation, brand awareness and conversion optimisation.
Google made over 600 changes to the search algorithm last year alone and every year it increases. We try to stay ahead of the game and anticipate changes so that we can be proactive rather than reactive. Our search marketers have a lot of detailed knowledge and experience of Google's 200+ search ranking signals and combining this with profiling your customers allows us to work with you to maximise search visibility whilst continuously trying to improve engagement and conversion. It's not a case of one size fits all. We use detailed knowledge and industry data to create a bespoke SEO strategy for you.
We'll make sure that any SEO strategy implemented is in-line with your other digital marketing activities to ensure our SEO efforts are not isolated.
PPC allows your business to see instant results and, when used correctly, can be an amazing way to compliment your overall marketing strategy.
PPC allows you to target users searching specifically for your products or services. You’ll pay for each visitor, having bid for your targeted keywords. Just how much depends on how competitive the term is. We are experts in this field, our marketers are all Google AdWords Specialists and Bing Ads Certified so you can target your ideal audience, wherever they are.
As PPC provides instant results, it’s a great addition to an SEO campaign as seeing results from SEO can take longer and are the result of the accumulation of many small changes coming together to improve ranking. PPC is also very specific so with the right planning, you can make sure you’re targeting the right keywords, locations and languages, and keep track of your results instantly.
Just like with SEO, we’ll start by working with you to make a clear plan and set targets. We’ll tell you which search terms are worth paying for, and help you craft adverts to get the right people clicking through. Of course, we’ll also help make sure your site is working well when they arrive.
Not only is email very much NOT dead, it still reamins a core business and communication channel for many businesses. Email remains one of the most effective channels for targeting your audience with specific content and messaging to get the best conversion rate.
It also tends to be one of the most cost effective channels allowing you to potentially reach a huge number of potential leads and customers.
Due to the nature of mobile phone usage today, you can be sure that a well timed, relevant email will be more accessible than ever.
What makes us the right agency?
We are an integrated agency, working to solve complex technical challenges. We want to be seen as an extension of your digital team, expanding on the set of skills that your company already has. This means that we can focus on doing what we do best and the relationship between client and agency is open and direct.
We treat digital strategy as an essential part of your presence online. In an evolving environment, it's important to choose an agency that is actively at the forefront of using the latest techniques to better improve efficiency through continuous improvement and proactive involvement.
You'll also need accurate reporting so you can keep track of your campaigns. Whether you want this weekly, monthly or quarterly, we'll create a bespoke report tailored around your business goals, detailed success and areas of improvement. We don't spend hours and hours on reporting, we prefer to do the actual work but provide snapshots as often as you like (because nobody is going to read a 26 page report no matter how good it looks!)