Inbound Marketing Methodology

The inbound methodology encourages us to think a little differently from other digital agencies you might have come across. We use a combination of methods across SEO, content, and social media to market to your potential customers the way they want to be marketed to, with the message they want to hear

As a HubSpot partner, we have the industry-leading software, insights, and expertise to deliver impactful, informative content to your potential customers, right at the moment they need answers. Get in touch today to find out if inbound is right for your business or read on to learn more about our inbound marketing services.

Why inbound?

Traditional marketing doesn’t work in the same way it once did. With inbound, you can spend less time outwardly pushing your brand, products, and services to potential customers and start to focus on creating genuinely helpful, informative content that pulls them towards your business. You’ll address customer’s needs before you own need to sell, and in turn, they will buy from you. 

Inbound marketing services

Buyer Persona Development: In-depth buyer persona development is essential to the inbound marketing process. You’ll need a solid understanding of who your customers are, what motivates them, the kind of communication they prefer, what challenges they are facing, and more if you want your content to resonate. Our team will encourage you to question everything you think you know about your customers and use data-drive insights to outline detailed buyer-personas. 

Marketing Automation: Marketing automation will allow you to more efficiently market across multiple channels and manage where your prospects and leads are within the buyer’s journey. We’ll help you utilise industry-leading software to manage your inbound marketing campaigns, set up workflows, and collate the information you have on your potential customers.

Conversion Path Development: Even your best piece of content might not resonate with every buyer persona in your strategic plan. With the help of marketing automation, we’ll help you map the right pieces of content to the right buyer persona and outline each persona’s path from visitor to customer. 

Thought Leadership and Blog Optimisation: If you’re wondering exactly what kind of content your business could create, we’ll help you identify opportunities and gaps in the market, so you can stand above the competition. Once your content is ready to be published, we’ll provide guidance on how you can optimise the page for SEO and rank for the keywords your customers are searching for.

Email Marketing: If you’re at a loss as to where to start with your email marketing plans, we can work with you to produce a holistic strategy, informed by a data-driven understand of your customer and with your other marketing channels in mind.

Social Media Strategy: A data-driven social media strategy informed by a thorough analysis of your business, market, and buyer personas is essential to long-term success with inbound. We’ll conduct a social media audit to identify what’s working and what isn’t and provide a detailed action plan for incorporating social into your overall inbound marketing efforts.

SEO: You’ll need to be visible in the search engine results pages (SERPs) if you want to serve helpful content to potential customers seeking a solution. Our SEO services can help you improve your organic ranking and boost your visibility.


Our approach

When we start working together we’ll develop a strategy for both quick-win improvements and long-term success with inbound marketing. We’ll help you think about content within the context of the sales funnel so that together we can target potential customers and convert them into qualified leads. Our in-house team of digital strategists, content marketers, social media experts, and designers will work collaboratively to craft content specifically tailored to your target audience, across a variety of platforms, to move them through the buyer’s journey. 

Move your customers though the buyer’s journey

Your website is your most important lead nurturing channel. We’ll create different strategies for nurturing leads and moving them through the buyer’s journey via your website. When a potential customer first becomes aware they have a problem, we’ll make sure your website is at the top of Google to provide information and answers. When your lead moves into the consideration stage, content on your website will give them the details they need to make an informed decision. As they browse social media, they’ll be remarketed to with targeted ads that further demonstrate the credibility of your brand and the quality of your products and services. When they’re ready to buy, your website will provide a simple, easy to navigate process for them to convert from qualified lead to paying customer.

Let’s work together to find out who your customers are and how they want to be marketed to. Give one of our experts a call on 0115 704 3011 or fill out the form below. 


Start pulling customers towards your business with inbound.

Request a free consultation today.

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