Many businesses shy away from marketing automation under the assumption that it will appear cold and impersonal. But with the help of industry-leading technology, marketing automation can streamline your marketing efforts, allowing you to automate your communications with customers in a human, helpful manner. With marketing automation, you can collate vital data about your prospects and customers, provide your sales team with better qualified leads, and save hours of time in the process.
Get in touch with one of our marketing automation specialists today and we’ll show you how to nurture vast numbers of leads through your sales cycle in an efficient, timely, and personalised way.
As a HubSpot partner, we’re experts at helping companies like yours make the strategic shift to marketing automation. When we first start working together, our team will take time to get to know your brand, your customers, and your sales cycle, so we can create a tailored marketing automation strategy for your business. We’ll review your website to identify where we can increase lead capture opportunities and expand your existing content to prompt potential customers to interact with your business.
Here at Distinction, we believe that client-agency partnerships work best when both sides come together to work towards your aims and ambitions. For us, that means going the extra mile to help you understand how to get the most out of the tools and software behind your lead nurturing campaigns. We’ll teach you how to continually optimise the campaigns we set in motion and make strategic recommendations to help you maximise your return on investment.
Marketing automation services
Lead Generation: With the inbound methodology in mind, we’ll help you develop a strategy for lead generation and create informative, useful content that will draw potential customers towards your business.
Lead Nurturing: Using detailing analysis and optimisation, we’ll review every lead scenario and build automations that ensure your prospects are met with relevant content in each stage of the buyer’s journey.
Measure and Optimise: Once your lead nurturing campaigns are up and running with marketing automation, our experts will determine how we can further streamline your process to drive measurable results.
Convert visitors to customers, and customers to brand advocates
We’ll help you maximise the value of the data you have on your customer’s behaviour and motivations with a lead nurturing strategy you can automate. With the right content, strategy, and timeline we’ll create a strategic workflow focused on moving your customers through the buyer’s journey.
Work smarter, not harder
For every hour you spend on marketing automation, you’ll save several hours that can be better spent developing your marketing strategy, creating engaging content for potential customers, and growing your business. With the right tools and software, you can automate simple and repetitive tasks, from the first email you’ll send when a customer takes a noteworthy action on your site, to lead scoring, segmentation, managing data, and more.
Close the gap between sales and marketing
Successfully aligning sales and marketing can be somewhat difficult to achieve in business. Silo mentality, lack of communication, and an inconsistent approach are just several of the many factors than can lead to poor alignment between the two departments. When both teams have access to the same marketing automation software, your marketers and salespeople see the same picture of where each visitor, prospect or lead stands in the buyer’s journey.
Get in touch
If you’re struggling to get the most out of your Hubspot investment, we’re here to help.
We can help you realise the full potential of the HubSpot offering, delivering amazing content and campaigns, bringing in a ton of new leads from all channels and organising workflows and sales pipelines to create high-performing, streamlined marketing operations.
What are you waiting for? Book A free consultation!