Maximise the success of your new website or improve the performance of an existing one with our user research and digital strategy services.
The redevelopment of the Pan Macmillan site has enabled us to understand our audience and provide them with content that they are most interested in. This has meant we can engage with our readers much more. As well as this, we are now able to display new content to facilitate the discovery of new books and authors.
James Luscombe, Web Operations Director, Pan Macmillan
Your success ultimately depends on delighting your users and stakeholders, so that they switch from competitors, remain loyal and spend that little bit more with you.
If you are not sure exactly what they want (not what you think they want) or want help finding out, we can help.
Gathering quantitative and qualitative research from existing and prospective users and any data sources.
Creating personas to help articulate key audience demographics, behaviors and customer experience needs.
Mapping the user journey to the navigational structure and layout of your content is critical to ensuring high levels of conversion.
Detailed competitive analysis and industry research to compile a gap analysis and identify areas of opportunity.
Content is, and always has been 'king' - we can help plan and define your content strategy to ensure the timely and consistent creation of relevant content.
We can review your current or proposed technology selection and review the technology chosen. Or use our agnostic approach to help you navigate the selection process.
Distinction partnered with Speedo to launch two products more quickly and effectively that we could internally. From the first meeting, they brought proactive ideas to the table which resulted in a better customer experience and far exceeded our goals.
Tom Fox, Digital Programme Manager, Pentland Brands
Read how we generated 75% more B2B sales with a new ecommerce website for this global organisation.
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Read about our recent work with Ashridge, helping them plan and execute a large-scale digital transformation.