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Kentico Site of the Month award for Pan Macmillan

We're over the moon that the new Pan Macmillan website has won a Kentico Site of the Month award.

3 August 2016 ( words)
Desislava Stoyanova Desislava Stoyanova

369% increase in click-throughs to retailers

Pan Macmillan is a household name and operates internationally, as it has business in over 70 countries across the globe.

Distinction worked with Pan Macmillan to create a new platform for the publishing giant, which resulted in a 36% increase in users, 54% increase in page views and 21% increase in traffic from organic search.

The new website provides a much-improved user experience, helping users find information quickly and easily.

Equally important are the improvements we've made under the hood - within the Kentico administration / editing area - which have measurably improved the relationship editors had with the website previously.

This has resulted in a website that now works harder for Pan Macmillan, and it's also having a positive impact on their bottom line despite not selling directly to the public.

Since launch, the website has achieved a 369% increase in clicks through to retailer's websites, which has an indirect impact on overall sale.

You can view the Pan Macmillan website here.

All images copyright Macmillan Publishers International.

Desislava Stoyanova

Author: Desislava Stoyanova