Distinction | News

Distinction celebrates 15th birthday

We’ve been blowing out the candles at Distinction, having just celebrated our 15th birthday!

4 July 2016 ( words)
Henry France Henry France

"At the time, traditional design and advertising agencies were still dabbling in the digital space."

Founded in 2001, Distinction (originally called creo:media) was the brain-child of brothers James and Greg Bloor. Fast-forward fifteen years, and the agency has grown into a well-respected digital agency supporting clients throughout the UK, Europe and the USA.

James Bloor, Managing Director, recalls “Back in 2001, traditional design and creative agencies were still dabbling in the digital space, and we felt there was a huge opportunity for a digital specialist. We initially partnered with a few leading ad agencies to augment their own offerings, before venturing out on our own two feet.”

The agency has come a long way since then, growing to a team of 30 experienced digital experts, working with clients such as Barclaycard, Capita, Macmillan Publishers and The Institution of Structural Engineers.

Birthday cake

We’ve had a few in-house celebrations to mark the occasion, with enough champagne and cake to feed an army.

Our birthday week culminated in a GPS urban adventure around Nottingham. Splitting into (slightly over-competitive) teams, we were each given an iPad to navigate around our fantastic city solving clues, taking photos and videos, and undertaking challenges to win points. It was clearly a fix though, as managing director James was on the winning team with Emma, Grace, Billy and Seb!

Birthday winners

To illustrate how the industry has changed over time, we’ve created an interactive timeline showcasing the last 15 years in digital, with snippets of our personal history. Each period on the timeline is built using the techniques and styling of the time. It demonstrates the stark evolution of digital over a relatively short period of time.

Creative Director Greg Bloor said: “We feel truly thankful for the customers, employees and friends our agency has worked with over the years. We’re excited to be in an industry that evolves so quickly. Every day continues to bring new challenges and opportunities.”

“The outlook for Distinction is bright. We have a fantastic team and amazing clients, and we are very much looking forward to the next 15 years.”

Henry France

Author: Henry France