In 2015, the majority of Google's $74.54 billion revenue came from its proprietary advertising service, Google AdWords. With an 82.2% market reach, Google is one of the most popular syndicated ad focused entities in the US. AdWords is the main advertising platform and key revenue source for Google and, in the majority of cases, the most useful and secure way to bring traffic to your website. Compared to other industries, marketing agencies have experienced the highest AdWords ROI, at 321% between December 2015 and May 2016.
We, at Distinction, believe in facts and those stats prove the huge influence AdWords has on digital. Using digital platforms and technologies, we enable brands to transform their businesses and get the results they aspire to. One of our most favoured tools is, of course, Google AdWords, which enables businesses to encourage traffic to their website and control their costs by paying per click. We love it because it lets you specifically target those users that are searching for your products or services and delivers tangible results.
During the last few years the importance of Google AdWords has grown tremendously and anyone involved in online marketing has to be aware of its functionality and features. It is simply impossible to go without it if you want to connect to people online and keep your business steady and running. Nowadays, saying that almost every marketer on the planet is using AdWords and Analytics is not an overstatement. However, not all of them choose to get certified... does it really make sense to do so and if ‘yes’, what are the benefits of it? Do you really need a Google AdWords Certification to further your career and provide the best work for your clients?
This year, Google decided to challenge agencies around the world by inviting them to take part in the ‘AdWords Specialist Challenge’ and thus show current and prospective clients that their office is brimming with certified online advertising professionals that know exactly what to do. The requirements were quite simple – every interested member of the team had to pass the AdWords Fundamentals exam and 5 additional AdWords exams by the beginning of October, 2016.
We always make sure that our marketers possess the essential qualifications whilst developing broader, more advanced knowledge in the field, thus ensuring that the high results our clients expect are always delivered on time, without any compromises. With huge enthusiasm and strong competitive spirit we decided to take up the challenge! After less than three weeks, lots of hard work and complete dedication, each member of our marketing team passed all exams and received the special-edition Specialist Certificate, reserved only for the best of the best. As a full service digital agency, we believe that training our marketers to be qualified in online advertising is a necessity - not a choice.
The online certification courses Google offers are completely free to Google Partners wanting to gain a deeper knowledge, improve their marketing skills and demonstrate proficiency in basic and advanced aspects of AdWords. The exams cover best practices for creating, managing and optimising search ad, display and shopping campaigns, as well as mobile advertising and video campaigns across YouTube and the web.
We are convinced of the many benefits that AdWords Certification Courses give you as an individual as well as to your agency, and therefore support those that believe in the good old certificates as a physical proof of one's expertise.
Why certification is important to us as an agency
Meet Google's high standards
Being a Google Partner means that we have received training to help grow businesses online and always deliver high quality to our clients. It means that we have passed certain criteria to become Google Partners, that is, to have multiple employees certified in AdWords, managing a large ad spend every 90 days, and continuously meeting Google's standards to maintain Partner status. Google always makes sure that these certifications are up-to-date and that the agency meets certain requirements for account management performance and execution.
Get training directly from Google
Even though most marketers know how to use AdWords, not all of them are trained by Google themselves. There is no doubt that Google provides the best tools for this purpose as it's in their own interest to help advertisers get great results from AdWords. Therefore, they offer a variety of study materials, a community forum where you can ask questions and even live Hangout-on-Air review sessions with Q&As to help you prepare for each AdWords certification exam. It's a great way to get your specific questions answered by experts.
Keep up with PPC's new features and tools
Even after years of experience in PPC, there is no doubt that there are always some new features to explore. The professional online training covers all the aspects of AdWords, including things like Conversion Optimiser, Website Optimiser, Google Analytics, Merchant Centre, and much more. Google Partners are able to attend free training and are required to pass these examinations every year to remain certified, so you can be sure that your agency is up-to-date with all the PPC strategies as they change over time.
Be better for our clients
As an agency offering PPC, the AdWords Certification is a must. Our marketers have the opportunity to demonstrate their expertise and to be recognised as certified online advertising professionals. What does this mean for our clients? We can prove that we are highly-skilled in all things AdWords and are devoted to paid search marketing for current and future clients. We have earned specialisations in search, display, mobile, shopping and video advertising. This means that our team members are certified in these specific areas and are very knowledgeable in helping clients create and optimise ads for both desktop and mobile.
Whether you like it or not, as the world's most popular and widely used search engine, Google is still considered the leader in online advertising.
With 60 trillion indexed web pages and with more than 100 billion search queries every month, Google offers advertisers access to unequalled web traffic. Google AdWords is the world's largest and most popular PPC advertising platform and it is so widely used that it has become synonymous with the term "paid search". Google's advertising will continue to grow and more companies will need qualified online advertising professionals to help them get the most of their advertising campaigns.
After all of our hard work, we are proud to be an office full of AdWords experts. If you want to know more about it, or just have a chat with us, please get in touch.