Last week, it was announced on Twitter that we were part of the shortlist for the Drum Cream Awards' category for Digital: Website. A few days later, we also found out that we have been shortlisted in The Drum Network Awards in the category of Northern Marketing Business of the Year.
The Cream Awards are one of the most competitive awards for website creators, showcasing the best creative work being produced nationally. The awards exist to celebrate the best advertising, design and digital talent and we feel honoured to be shortlisted. This is the first time that Digital: Website has had a separate category in the awards, as it has previously been integrated with apps, online ads and games. Past winners and highly commended include websites for Speedo and Birmingham Airport, so we knew that the competition would be tough!
Aqualisa are one of the leading shower manufacturers in the UK, but their old website wasn't doing enough for them in terms of conversions, so it was clear that there needed to be a change to the platform. After conducting some research, we discovered that 88%+ of Aqualisa's traffic was from homeowners as opposed to installers. This meant that there was a need to create a site that was fully focused on the user experience and which showcased the beauty and elegance of Aqualisa's products. In addition, the old website did not have a responsive design, which is a quick way to fall behind your competitors with the rising importance of mobile and tablets.
Aqualisa's improved website is one of the most aesthetically pleasing that we've created. There is a clear brand image which is consistent on every page and which reflects the stylish and modern design of Aqualisa's showers. The attention to detail is clear from the minute that the user lands on the homepage, as there is clear navigation, gorgeous design and a real sense of Aqualisa's mantra: #ObsessedWithShowers. The rebuild of the site used Kentico's Enterprise Marketing Solution (EMS), which allows Aqualisa to tailor the website experience for each user. Some of the features that are included in this are A/B testing the site and marketing automation. Importantly, Aqualisa are now able to frequently update content. This is great for user experience (UX) purposes, as well as being positive for SEO. One of our favourite additions to the site is the Shower Inspiration page, which illustrates how an Aqualisa shower is a beautiful feature of any bathroom and allows the user to visualize the bathroom of their dreams. Feedback on the website has been fantastic, both from Aqualisa and from users, which is reiterated in the improvement of many metrics such as bounce rate and conversions.
The final result of this project is a stunning website with efficient functionality, which is also easy-to-manage from the client's side so that Aqualisa can make the most of their new platform. That's why we are absolutely chuffed to have our work recognised and be in amongst some other examples of fantastic design in the category.
On the other hand, our nomination for North: Marketing Business of the Year is focused more critically on our abilities as an agency, as opposed to being based on a case study. The criteria to become shortlisted included an outline of key projects and campaigns, as well as a lot of detail around our recent successes as a business. Some of the (many!) triumphs that we included were gaining international clients, our recognition as part of Nottingham's Creative Class 2016 and our 15th birthday campaign earlier this year. We are amongst some great agencies in the shortlist and we are thrilled to have been recognised for our key project and marketing successes.
We would like to say a huge thank you to the judges on both panels and we will be keeping our fingers crossed between now and the award ceremonies in November!