Insight | Strategy

Vendor Series: WordPress


The story of the WordPress powerhouse started back in 2003 when an existing blogging engine, b2/cafelog ceased development and was discontinued. To the of b2/cafelog users, Matt Mullenweg and Mike Little began to develop a new platform on top of the old b2/cafelog system. Little did they know that it would go on to power 26% of the entire web!

In May of 2003, the first official version of WordPress was released. It was based on b2/cafelog but with significant improvements across the board. It was well received by the community and went from strength to strength from there.

Market place

One of the key features to WordPress’s popularity is that it offers a solution to every need. Despite it being originally designed as a blogging engine, it has a multitude of plugins ranging from free to paid to fill the requirements of most users. WordPress can be deployed everywhere from small blogs, small business websites to Fortune 500 companies.

WordPress estimate that currently, around 1,390,000 new posts are made every day. That shows the sheer size of the platform.

Some Key Stats from WordPress:

  • WordPress Is Powering 26% of the Web
  • User make 41.7 Millions new posts each month
  • More than 1.1 million  new registered WordPress domains every 6 month.
  • WordPress is, by far, the most used CMS
  • There are currently 44,622 plugins


WordPress has two routes on installation, cloud based and server based. For the server based option you can download WordPress, install it to your local sever and run from there.

The other possibility is using their cloud hosted option, within a few click you can be up and running with a fully hosted site. The hosted option of course, comes at a cost, albeit a small one.

I can say both routes of installation are straight forward. One obviously requires more technical knowledge, but the hosted option has around 5 screens you have to click though, filling in some information as you go and before you know it, you’re site is up and running.

Ease of use

It’s safe to say that WordPress is very easy to use. From set up to publishing a basic site took a few hours and that included content writing. I use a basic theme, made a few adjustments, added some pages, all without any user guides or pointers. Sure, I come from a development background, but the user interface is so clear and straight forward, I do believe anyone could achieve it with ease.


Vendor series - Wordpress - WordPress Blog - Icons

Best use case

WordPress started its life as a blogging platform and has built up from there. There are a huge number of plugins to really customise you site to fit your need and as such, it can fill almost every brief out there. That being said, I still feel its best home is on the blogging side stretching to the small to medium business site.

With additional ecommerce providers it can work quite well as online shop, but with its competitors such as Shopify doing that part better, you’d be best to stick to them.


Vendor series - Wordpress - Product-license-pricelist


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Future plans

WordPress is constantly being work on. Its current road map ( is looking to build on its latest release, v5.0, by improving its block editor and general content editing experience.