design & build

User experience design

Great user experiences change the way consumers and brands interact with each other.

If your visitors do not interact with your website, it’s obsolete.

Our approach puts the needs, expectations and decision-making logic of your users first, resulting in experiences that attract, engage and convert.

Our goal is to increase your business performance, by increasing sales or conversions. The guiding principle is to create solutions that encourage your customers to act, to return and to build a lasting relationship with you.

We often find ourselves trying to simplify the digital experience - removing complexity – and embracing clean, modern user experiences that are enjoyable to use.

A typical user experience process

Information architecture

Following a phase of requirements gathering, we typically start with the development of an information architecture for your project.

Often, we start the process during a workshop using post-it notes or cards. This collaborative approach is a great way to explore ideas together. We use ‘card sorting’ techniques to group content into common topics.

This phase typically culminates in site maps and wireframes. information architecture phase.

Wireframing

We use wireframes to plan what will appear on each page – specifically, how it will be laid out to give emphasis to the key content.

Wireframing helps us to focus on each page’s objectives, key content and calls to action.

Moodboards

We find moodboards a great way to get the creative discussion flowing. They combine examples of typography, imagery and colour palette while simultaneously avoiding thinking about the ‘website’.

Page mock-ups

Once we’ve identified the creative direction of the website, and have some wireframes, we start to create low-fidelity designs for the key pages.

We often help our clients present these designs to the wider stakeholder group – explaining how research and decisions made to-date have all contributed to the design so far.

Design and build

From this point on, we’re venturing into the Web design phase, which you can read about here.