CASE STUDY: Ecommerce | Kentico

Responsive ecommerce website for gift retailer

Increasing online sales through effective digital strategy, website optimisation and promotion


Spaceform design and manufacture beautifully crafted glass gifts, which are sold worldwide through a network of retailers, wholesalers and of course,

The brief

Distinction has worked with Spaceform on their digital presence since 2010, initially helping migrate them to a better ecommerce platform, supporting them to finesse their digital strategy, and ultimately as their chosen digital marketing partner tasked with increasing online revenue.

The project

Spaceform glass piece

Spaceform leverage the ecommerce prowess of Kentico - a leading all-in-one CMS, ecommerce, and online marketing platform - to sell to both consumers and trade customers. With over 1,000 products including one-off glass gifts, ship-next-day specials, and personalised glass pieces, Spaceform allows visitors to truly tailor gifts for their loved ones.

With regular analysis of Spaceform's web analytics and software such as HotJar, we're proactively working to optimise visitor experience and increase online revenue. Opportunities present themselves regularly, and we're able to react quickly to add new features to the site, or embrace social media to reach a wider or deeper audience.

Modern ecommerce

The Spaceform website is a cutting-edge example of ecommerce done well - in both a B2B and B2C environment. We work together, as a partnership, to grow revenues and build brand loyalty. Our integrated approach to digital helps encourage brand advocacy across social media and review websites.

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What do Spaceform say?

Christina GreenhalghManaging Director

“Thanks to following the recommendations by Distinction, provides our customers with the best experience possible across mobiles, tablets and desktops. It really looks so simple and is sheer genius. I have started showing everyone the site at every opportunity, even in the pub on my mobile! is now totally optimized for all our customers, regardless of the device they are using to access the site. Mobile sales are increasing as a direct result. We’re also noticing that people are more engaged with the site, contributing to product reviews and blog posts.”

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