Supporting a leading management consultancy when they needed it
The Berkeley Partnership is an independent management consultancy. They support some of the world’s leading businesses, working at the heart of their most difficult projects and programmes.
Founded in 1990, Berkeley now employ over 80 consultants and work with leading brands such as Unilever, The Post Office, M&G Investments and Royal Mail to name just a few.
The Berkeley Partnership turned to us for a bit of help with their website.
It had gone live in 2007 and, despite being developed in Kentico, was a millstone around their necks. Because of the way it had been built, updating and changing things was a nightmare: it demanded a level of technical knowledge that The Berkeley Partnership didn’t have.
That meant it was very rare for them to add new content, and visitors really noticed that. Why, they asked, can’t things just be straightforward?
First of all, we talked through exactly what The Berkeley Partnership wanted to do, and explained our recommendations for design and development changes. This was hugely important because once we’d finished development they’d be managing the site themselves.
Once we had got to grips with the requirements and what the previous agency had built, we could take it apart and rebuild it to be much, much easier to use. That included:
Easier to control: we simplified the administration required to maintain each page (and trained the client on how to use it) to give far more control over page templates.
More flexible layout: we improved the on-page layout and document templates to be more versatile.
Custom document types: we set up some types of pages to be better structured, making them easy to update.
Better workflow: a structured workflow and version control mean junior staff members can add content for senior staff to approve before it goes live.
Consistent styles: we set up the page editor to include pre-configured styles so users don’t need to know any HTML.
The new site has made a real difference: more control means that The Berkeley Partnership are making the most of it.
So rather than a site that feels neglected, they’re regularly adding content and publishing articles. And that means more engaged customers and better search engine results.
Better still, the site gives them a platform on which to continue enhancing other business functions, such as an application tracking system for their continual recruitment efforts, and dynamic strategy questionnaire module to attract new business enquiries.
What do The Berkeley Partnership say?
Alison StoreyBusiness Development Manager
"Distinction were our choice because they understood the immediate requirements and issues we faced. Their proposals were practical and they ensured that we understood what they were doing and the rationale behind their recommendations. They were great at keeping us on track and working within the necessary timeframes."