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Our latest thinking
Read the latest thoughts, insights and opinions from our team.
How to get started with a digital transformation journey
We’re here to guide you through the initial steps of embarking on a digital transformation journey.
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What is digital transformation and why is it important?
Statista estimates that worldwide digital transformation spending will exceed 3.4 trillion dollars by 2026. We take a look into why it is important to consider for your business.
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How technology is disrupting traditional business models
Discover how technology is shaking up traditional business models in this insightful article.
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What's the difference between a Prototype and an MVP
Both serve unique roles in the journey from product conception to market release. In this article we compare them and explain how their differences make both these tools extremely in the start-up process.
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Customer Loyalty: Strategies for lasting loyalty and repeat business
In this article we break down what customer loyalty is and look at some approaches to consider when in implementing successful loyalty strategies.
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The understandable guide to startup funding stages
Navigating the world of startup funding can feel like trying to decode a secret language. You hear terms like "pre-seed," "Series A," "bridge rounds," and wonder what they all mean. No worries! We've got you covered.
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How to use technology to build a better customer experience
Incorporating the right technology into your customer experience strategy can lead to greater customer satisfaction, loyalty, and overall business success. But how can this be achieved?
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Service design: what is it? And why do you need it?
In today's competitive business landscape, providing exceptional customer experiences has become a crucial factor in achieving success. This is where service design comes into play. But what exactly is service design and why do you need it?
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Understanding product-market fit and 7 ways to find it
Developing the next big thing can be time consuming, expensive and risky. Having product-market fit is a justification that your customers have a need for your product, and that need is scalable to turn it into a successful business proposition.
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Design Sprints: When to use them for user research
But beyond its foundational purpose, can Design Sprints also serve as an invaluable tool for user research? Let's delve deeper.
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