What we do
Case studies
About us
Insights
Insights & opinions
Read the latest insights from our expert team.
Guides
Access in-depth guides and white papers containing our latest thinking.
Tools
Access a range of free tools to make progress today.
Webinars
View on-demand recordings, and register for upcoming live webinars.
Events
View and register for our upcoming online and in-person events.
Featured resource
Free email series -Optimize you Customer Experience
We'll guide you through the steps to improve your digitl customer experience.
Find out more
Contact
Our latest thinking
Read the latest thoughts, insights and opinions from our team.
Understanding product-market fit and 7 ways to find it
Developing the next big thing can be time consuming, expensive and risky. Having product-market fit is a justification that your customers have a need for your product, and that need is scalable to turn it into a successful business proposition.
Read post
Design Sprints: When to use them for user research
But beyond its foundational purpose, can Design Sprints also serve as an invaluable tool for user research? Let's delve deeper.
Read post
How to get pre-seed funding and why you should
Embarking on a startup journey? First stop: funding. And not just any funding — we're talking about the very first step in the journey, the pre-seed funding.
Read post
The four pillars of product thinking
In today's fast-paced business landscape, having a product-centric mindset is crucial for success. In this article, we will explore the four pillars of product thinking and how they contribute to effective product development.
Read post
Angel investors: Navigating the world of early-stage funding
Angel investors can significantly influence a startup's path, both in terms of financial backing and mentorship. We look at who these investors are, and how they operate.
Read post
How to create a Go-To-Market (GTM) strategy
Having a great product or service isn't enough to guarantee success. You need a well-thought-out plan for getting your offering into the hands of your target customers.
Read post
How to raise money for a prototype
Every entrepreneur's journey starts with a vision. But between that initial idea and a market-ready product often lies the challenge of creating a prototype – a tangible or functional representation of what's been envisioned. The question is, how do you fund it?
Read post
15 ways to test your product idea using Lean Market Validation
So, you've got this exciting product idea and you're itching to see if the world's going to love it as much as you do. Let’s go over 15 ways to test your idea before investing your life savings!
Read post
Four pathways to business model innovation
Navigating the fast-paced business world means constantly thinking on your feet and being ready to change and adapt. This article explores four pathways to business model innovation.
Read post
From hotels to digital: why personalisation is the Achilles heel of truly personalised experiences
It's time to rethink personalisation as the only way to personalise online experiences.
Read post
Previous
Next