THIS IS DISTINCTION.

The digital product studio who’ll make you stand out.
Welcome to the Home of Unreasonable Progress.

WHAT WE DO.

  • Create new products that customers want
  • Improve existing products by enhancing CX and UX
  • Grow audiences and revenues for existing products

Working with you to disrupt your sector, challenge the competition and capture market share by delivering experiences your users love.

Airit logo white

HOW WE DO IT.

Design thinking.

Design thinking is a process for solving problems by prioritising the consumer’s needs above all else. It relies on observing, with empathy, how people interact with their environments, and employs an iterative, hands-on approach to solving problems. We use design thinking as it’s the only methodology to creating truly customer-centric solutions.

Design thinking case study

Agile development.

Agile development isn’t new. Like us, it’s been around for over two decades now. Connecting people, teams, processes and tools, it intersects with design thinking, product management and software engineering to produce results quickly. We believe in small teams for the win so agile’s fast, multi-disciplinary approach is a no-brainer for us.

Agile development case study

Active strategy.

Most organisations adopt a traditional planned strategy in one to three year cycles on a forecasted roadmap of the future. The problem with this is that success is dependent on markets’ stability and status quo – and we all know the world is unpredictable. Active strategy is a framework we use so you make constant progress towards your business goals.

Active strategy case study

Caution waits. Action takes.

Turn your ideas into decisive actions. Seize the opportunity while it's still here. Talk to us today to make progress tomorrow.

The team at Distinction are very smart cookies. They led this project from the start, putting the customer experience front and centre whilst balancing all the complex technical requirements behind the scenes. We wouldn’t have got the project over the line so quickly and successfully without them. I’d definitely recommend talking to them, I think they’ll impress you.

Nick Wadlow

Managing Director, Podium