Action is everything.

To the game-changers. The disruptors. The visionaries. The emerging leaders. The people with the big ideas and even bigger ambitions.

We work with high-growth fintech firms to design and build digital products that disrupt the status quo and rapidly capture market share.

An outside-in approach

Approaching digital product development from the outside-in and using active strategy means you’ll launch to market quickly and stay ahead of the competition.

Outside-in simply means driven by consumer demand, rather than the needs of the product manager. When digital product development is approached from the outside-in, there’s a natural shift to one of customer-centricity which helps your product transition from challenger to viable contender.

Active strategy is a mindset and framework that allows you to plan ahead but be flexible and dynamic enough to respond quickly to market changes, so you can still deliver your longer-term business objectives even when a giant curveball is thrown your way.

Client Outcomes

Driven by our belief that action is everything, it’s our mission to drive and inspire progress for you by delivering progress beyond reason in the following outcomes.

Launch into
new markets

Launching your products and services to new markets

Finding opportunity in uncertainty, our focus is on giving contenders, challengers, upstarts and underdogs the means to launch faster. If it doesn’t go quite as hoped, best to know early. But if it does take off as expected, you’re in the market sooner, winning customers earlier, making money faster.

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Transform your

Transforming your business with technology

Technology can make every aspect of your business more efficient and effective. And it can put you in the right place to see and exploit the best opportunities – first, and fast. It means knowing your customer, exploring new sales channels, embracing data, automating every task and knowing your destination – freeing you to digitally evolve with speed and confidence.

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Expanding into international markets

The digital age is shrinking the world. While this makes it easier than ever to enter new markets, it also brings eager competition from across the globe. In the hunt for international customers and global sales, we help give you a decisive edge, bringing deep experience in testing, scaling up and technology integration.

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Enhancing your customer and user experiences

Your customers have no time, and even less patience. They’re used to the slick and the smooth, and instant gratification. They expect nothing less. Specialists in creating smart, seamless and intuitive customer journeys, everything we do is about making their experience rewarding, memorable and, ultimately, profitable for your business.

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We’ve worked with Distinction from day one. They’ve been an integral part of our team. Within three years we were acquired by Experian and Matt and I exited the business, which is a happy ending for many start-ups. HD and Experian continue to work with Distinction on some of our most critical projects to this day. They are a bright team who deliver the highest quality; you can rely on them.

Mark Hawkins

Founder | HD Decisions

Technology Partners

As the strategy agency that’s all about the action, we partner with these tech giants to make it happen.


You’d expect any agency worth its salt to rack up a few awards over the years. Here are some of ours.