Building the leading service brands of the future 

We help emerging service brands reimagine how they make money, launch disruptive digital products, and enter new markets, enabling them to grow faster with more certainty.

What do we do?

How we do it

Think big

We embrace your toughest challenges and emerging opportunities. This means we avoid going too narrow, too soon. Instead, we explore problems and possibilities from every angle, enabling you to move forward with more certainty.

Be distinctive

We prize those who can think for themselves but are open to the ideas and opinion of others. The diversity of our people - in background, experience and skill - is what makes us stand out.

United by the desire to make a genuine difference, we seek to uncover what makes your business distinctive. Because we believe those who seek to shake things up can only do so by standing out.


We get our kicks from helping those on the up, get ahead. Growing fast means change is constant and flexibility a must. So, we take the lead when you need us to. We bridge the gaps in skill and resource as you scale. And we’re not afraid to step back when you’re ready to own it.

Our story

There's a reason why we're called Distinction.

Core to our values is the desire to make our clients stand out from the crowd.

Back in 2001, co-founders James and Greg decided they wanted to give ambitious businesses a digital edge. With James’ background in customer behaviour and Greg’s knack at putting his hand to anything technical, it was clear that they could help businesses overcome seemingly unsurmountable problems.

And, as the digital landscape expanded and transformed, so did they. The one thing that never changed though, were the vision and values, and this is how we still work today...

Meet our people

As a family-run, owner-managed business, you’d expect to find a warm and welcoming culture that feels like coming home. A family where everyone has one thing in common. Yes, you guessed it, every single one of us gives a shit.

Meet our family

Be a part of the Distinction family

We’ve created a happy, thriving envrionment so we’re picky about who joins us.

Above all else, we’re looking for behaviours and values that fit with our own to give us all the best chance of flourishing. Interested?

Check out our careers page

Internationally recognised for our impact

We win awards, achieve certifications and are recognised by our peers - all of which give you peace of mind that your project is in expert hands.

  • Drum Recommends 2020
  • Kentico Site of the Year 2018 Winner
  • RAR Digital Awards Finalist 2018
  • RAR Digital Awards Finalist 2017
  • RAR Digital Awards Winner
  • Kentico Site of the Year 2019 Winner

Do you have a project to discuss?

For a free 30-minute discussion with one of our experts, get in touch today.