The Briefing Room | Insights by Author

Billy Williams

UX / UI Lead at Distinction. Placeholder bio summary.
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Opinion
Client retention
How a memorable digital experience creates brand advocacy
Experiences that convert
Opinion
Client retention
Winning new business
B2B Professional Services
Opinion
Client retention
Customer journey managers: what they do and when you need one
Experiences that convert
Opinion
Client retention
Making the case internally
B2B Professional Services
Opinion
Client retention
Can a good product harm your customer experience?
Products that perform
Opinion
Client retention
Winning new business
B2B Professional Services
Framework
Winning new business
Your digital experience is probably worse than you think (and fixing it doesn't require a fortune)
Experiences that convert
Framework
Winning new business
Client retention
Guide
Winning new business
Your advice is excellent. Is the experience of working with you?
Experiences that convert
Guide
Winning new business
Client retention
Consulting
Opinion
Winning new business
Why your new website might be making things worse
Experiences that convert
Opinion
Winning new business
Client retention
Opinion
Making the case internally
Why your client experience is everyone's problem (and nobody's job)
Experiences that convert
Opinion
Making the case internally
Client retention
Trend
Choosing the right technology
Why most client portals are used once and abandoned - and what the good ones do differently
Products that perform
Trend
Choosing the right technology
Client retention
Opinion
Winning new business
Why most B2B service websites still fail their users
Experiences that convert
Opinion
Winning new business
Benchmark
Winning new business
What law firm clients actually notice (and ignore) on your website
Experiences that convert
Benchmark
Winning new business
Legal services
Benchmark
Winning new business
What good looks like: digital experience in mid-market accountancy
Experiences that convert
Benchmark
Winning new business
Audit and accountancy
Benchmark
Winning new business
What good looks like: digital experience for IT and MSP firms
Experiences that convert
Benchmark
Winning new business
IT & MSP
Benchmark
Winning new business
What good looks like: a digital experience benchmark for mid-market Financial Services
Experiences that convert
Benchmark
Winning new business
Client retention
Financial services
Benchmark
Winning new business
What good looks like: a digital experience benchmark for Top 100 law firms
Experiences that convert
Benchmark
Winning new business
Client retention
Legal services
Trend
Winning new business
What clients actually expect from B2B digital experiences
Experiences that convert
Trend
Winning new business
Client retention
Guide
Winning new business
What a modern client experience looks like for a mid-market law firm
Experiences that convert
Guide
Winning new business
Client retention
Legal services
Guide
Winning new business
What a digital experience review actually looks like
Experiences that convert
Guide
Winning new business
Guide
Winning new business
What a Distinction digital experience review looks like (for law firms)
Experiences that convert
Guide
Winning new business
Legal services
Guide
Winning new business
What a Distinction digital experience review looks like (for financial services)
Experiences that convert
Guide
Winning new business
Financial services
Trend
Winning new business
What B2B financial services clients actually expect now
Experiences that convert
Trend
Winning new business
Client retention
Financial services
Opinion
Client retention
The personalisation trap: why fundamentals beat sophistication in B2B
Experiences that convert
Opinion
Client retention
Reducing cost and risk
Framework
Client retention
The financial client journey nobody has mapped
Experiences that convert
Framework
Client retention
Financial services
Guide
Making the case internally
Nobody owns your client experience. That's why it's broken.
Experiences that convert
Guide
Making the case internally
Client retention
Benchmark
Winning new business
How to improve enquiry conversion for a B2B service firm
Experiences that convert
Benchmark
Winning new business
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