The Briefing Room | Insights by Author

Billy Williams

UX / UI Lead at Distinction. Placeholder bio summary.
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Guide
Winning new business
What a Distinction digital experience review looks like (for law firms)
Experiences that convert
Guide
Winning new business
Legal services
Guide
Winning new business
What a digital experience review actually looks like
Experiences that convert
Guide
Winning new business
Framework
Winning new business
How small UX fixes create big business impact
Experiences that convert
Framework
Winning new business
Reducing cost and risk
Framework
Winning new business
A digital experience self-assessment for B2B service firms
Experiences that convert
Framework
Winning new business
Benchmark
Winning new business
What law firm clients actually notice (and ignore) on your website
Experiences that convert
Benchmark
Winning new business
Legal services
Benchmark
Winning new business
What good looks like: digital experience for IT and MSP firms
Experiences that convert
Benchmark
Winning new business
IT & MSP
Benchmark
Winning new business
What good looks like: a digital experience benchmark for mid-market Financial Services
Experiences that convert
Benchmark
Winning new business
Client retention
Financial services
Benchmark
Winning new business
What good looks like: a digital experience benchmark for Top 100 law firms
Experiences that convert
Benchmark
Winning new business
Client retention
Legal services
Opinion
Client retention
Why customer experience (CX) is everyone's problem, not just the CX team
Experiences that convert
Opinion
Client retention
Reducing cost and risk
B2B Professional Services
Opinion
Client retention
How a memorable digital experience creates brand advocacy
Experiences that convert
Opinion
Client retention
Winning new business
B2B Professional Services
Opinion
Client retention
Customer journey managers, what and why you need them
Experiences that convert
Opinion
Client retention
Making the case internally
B2B Professional Services
Opinion
Client retention
Can a good product harm your customer experience?
Experiences that convert
Opinion
Client retention
Winning new business
B2B Professional Services
Benchmark
Winning new business
What good looks like: digital experience in mid-market accountancy
Experiences that convert
Benchmark
Winning new business
Audit and accountancy
Guide
Winning new business
What a modern client experience looks like for a mid-market law firm
Experiences that convert
Guide
Winning new business
Client retention
Legal services
Opinion
Client retention
The personalisation trap: why fundamentals beat sophistication in B2B
Experiences that convert
Opinion
Client retention
Reducing cost and risk
Framework
Winning new business
Your digital experience is probably worse than you think (and fixing it doesn't require a fortune)
Experiences that convert
Framework
Winning new business
Client retention
Benchmark
Winning new business
How we improved enquiry conversion by 268% for a B2B service firm
Experiences that convert
Benchmark
Winning new business
Framework
Client retention
The financial client journey nobody has mapped
Workflows that free capacity
Framework
Client retention
Financial services
Benchmark
Client retention
How financial services firms are using client portals to retain business
Strategy that delivers
Benchmark
Client retention
Financial services
Opinion
Making the case internally
Why your client experience is everyone's problem (and nobody's job)
Experiences that convert
Opinion
Making the case internally
Client retention
Guide
Making the case internally
Nobody owns your client experience. That's why it's broken.
Experiences that convert
Guide
Making the case internally
Client retention
Opinion
Winning new business
Why your new website might be making things worse
Experiences that convert
Opinion
Winning new business
Client retention
Trend
Choosing the right technology
Why most client portals are used once and abandoned - and what the good ones do differently
Strategy that delivers
Trend
Choosing the right technology
Client retention
Guide
Winning new business
Your advice is excellent. Is the experience of working with you?
Experiences that convert
Guide
Winning new business
Client retention
Consulting
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