The Briefing Room | Insights by Author

Nichola Hudson

Senior Designer at Distinction. Placeholder bio summary.
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Winning new business
The commoditisation of design
Experiences that convert
Opinion
Winning new business
Choosing the right technology
B2B Professional Services
Guide
Reducing cost and risk
How design systems bring designers and developers together
Platforms that scale
Guide
Reducing cost and risk
Choosing the right technology
B2B Professional Services
Framework
Client retention
Changing behaviour by design
Experiences that convert
Framework
Client retention
Winning new business
B2B Professional Services
Opinion
Winning new business
Why your website looks exactly like your competitors' (and why that's costing you)
Experiences that convert
Opinion
Winning new business
Opinion
Winning new business
The five things your website says about your firm (whether you like it or not)
Experiences that convert
Opinion
Winning new business
Opinion
Winning new business
Open five competitor websites. Can you tell them apart?
Experiences that convert
Opinion
Winning new business
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