The Briefing Room | Insights by Author

Henry France

Marketing Lead at Distinction. Placeholder bio summary.
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Opinion
Winning new business
Why consulting clients expect you to prove your impact before they hire you
Experiences that convert
Opinion
Winning new business
Consulting
Opinion
Winning new business
Digital as a recruitment tool: what junior talent sees before they apply
Experiences that convert
Opinion
Winning new business
Framework
Reducing cost and risk
What a 'good enough' website actually costs a mid-market law firm
Experiences that convert
Framework
Reducing cost and risk
Legal services
Opinion
Winning new business
The 11-tab problem: how B2B buyers compare firms before they call anyone
Experiences that convert
Opinion
Winning new business
Benchmark
Winning new business
How the Top 20 consulting firms use their websites to win pitches
Experiences that convert
Benchmark
Winning new business
Consulting
Benchmark
Choosing the right technology
How law firms are using AI for knowledge management, and what is actually working
Impactful AI, safely applied
Benchmark
Choosing the right technology
Legal services
Guide
Choosing the right technology
Three things a management consultancy can do with AI this quarter
Free up time for valuable work
Guide
Choosing the right technology
Consulting
Guide
Client retention
How to modernise without losing the trust your brand is built on
Strategy that delivers
Guide
Client retention
Reducing cost and risk
Opinion
Winning new business
Why consultancies lose business to smaller, more digital rivals
Strategy that delivers
Opinion
Winning new business
Reducing cost and risk
Consulting
Guide
Winning new business
From pitch decks to digital proof: how consultancies can show impact online
Experiences that convert
Guide
Winning new business
Consulting
Opinion
Winning new business
Why consulting firms struggle to scale their digital presence
Strategy that delivers
Opinion
Winning new business
Consulting
Guide
Winning new business
Why your careers page is losing you the talent war
Experiences that convert
Guide
Winning new business
Guide
Winning new business
Why your proposal follow-up process is undoing your pitch
Experiences that convert
Guide
Winning new business
Client retention
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