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Opinion

Perspectives & provocations
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Opinion
Client retention
The personalisation trap: why fundamentals beat sophistication in B2B
Experiences that convert
Client retention
Reducing cost and risk
Opinion
Choosing the right technology
Impact of tariffs on UK businesses buying US cloud services
Platforms that scale
Choosing the right technology
Reducing cost and risk
Opinion
Reducing cost and risk
Why skipping discovery is the most expensive decision you'll make
Strategy that delivers
Reducing cost and risk
Opinion
Making the case internally
Why most digital transformation projects stall before they start
Strategy that delivers
Making the case internally
Reducing cost and risk
Opinion
Making the case internally
Digital transformation: inside-out or outside-in?
Experiences that convert
Making the case internally
Opinion
Winning new business
Why consulting clients expect you to prove your impact before they hire you
Experiences that convert
Winning new business
Consulting
Opinion
Winning new business
Digital as a recruitment tool: what junior talent sees before they apply
Experiences that convert
Winning new business
Opinion
Client retention
Why your best clients leave quietly (and what digital signals you missed)
Data that proves value
Client retention
Opinion
Client retention
The experience gap: what happens between winning a client and keeping them
Workflows that free capacity
Client retention
Opinion
Winning new business
Why your website looks exactly like your competitors' (and why that's costing you)
Experiences that convert
Winning new business
Opinion
Winning new business
The five things your website says about your firm (whether you like it or not)
Experiences that convert
Winning new business
Opinion
Winning new business
Your partners think it's a relationship business. Your clients think it's a website.
Experiences that convert
Winning new business
Opinion
Winning new business
What your clients are comparing you against (and it's not who you think)
Experiences that convert
Winning new business
Opinion
Winning new business
The 11-tab problem: how B2B buyers compare firms before they call anyone
Experiences that convert
Winning new business
Opinion
Choosing the right technology
Your agency is using AI to build your project. What are you actually asking about it?
AI that improves performance
Choosing the right technology
Opinion
Choosing the right technology
Where AI actually helps with project delivery (and where it doesn't yet)
AI that improves performance
Choosing the right technology
Reducing cost and risk
Opinion
Making the case internally
Why the best digital projects involve more disagreement, not less
Strategy that delivers
Making the case internally
Opinion
Making the case internally
You don't need a new website. You need to understand what's actually wrong.
Experiences that convert
Making the case internally
Opinion
Winning new business
Open five competitor websites. Can you tell them apart?
Experiences that convert
Winning new business
Opinion
Making the case internally
Why your client experience is everyone's problem (and nobody's job)
Experiences that convert
Making the case internally
Client retention
Opinion
Winning new business
In professional services, your digital experience IS your brand
Experiences that convert
Winning new business
Client retention
Opinion
Winning new business
Why your new website might be making things worse
Experiences that convert
Winning new business
Client retention
Opinion
Reducing cost and risk
How resilient is your digital infrastructure? (Probably less than you think.)
Platforms that scale
Reducing cost and risk
Opinion
Reducing cost and risk
What happens when your only developer leaves (and your platform goes with them)
Platforms that scale
Reducing cost and risk
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