Products that gain traction

Your clients check Monzo in four seconds, then face seventeen menu items on your portal. Here's why most get abandoned, and what good looks like.

Buying technology doesn't make you digitally mature. Using it in an aligned way does. Here's why that gap is really a question about your resilience.

Tech projects run 45% over budget and deliver 56% less value. The fix isn't a better proposal. It's five questions to ask before approving.

Most firms record the cost of doing nothing as zero, because nobody ever costed it. Here's the framework that makes the real comparison visible.

Your best methodology earns once per engagement, then sits in a drawer. The drawer is getting expensive. Here's how to productise IP without cannibalising billing.

Two-thirds of firms pay for AI tools nobody uses. The licence is gone; stop letting that justify renewal. Here's how to diagnose, then decide.

Only 23% of CMOs can prove marketing's revenue impact. Here are the six commercial metrics, the one-page board report, and why directional attribution is enough.

Most digital programmes don't fail at launch. They drift quietly around month nine. Here's the quarterly rhythm that turns spend into a managed asset.

Big digital programmes activate every antibody in a cautious firm. Here's why starting small isn't settling for less, and how a pilot builds genuine momentum.

Boards approve digital budgets, then step back. But delivery is decided in governance, not the proposal. Here are five questions to ask before approving anything.

Adoption isn't a mysterious force. It's a design problem nobody designs for. Here are the six elements that decide whether your technology gets used.

You've launched a sharp new site and the partners have collectively shrugged. Here's why announcing it isn't enough, and what actually changes their behaviour.

A badly run pilot doesn't just fail. It makes the next investment harder. Here's how to design one that even the sceptics can't dismiss.

88% of digital transformations miss their ambitions, often killed in the approval meeting. Here's a script, not a slide deck, for the sceptical board.

"Our clients prefer email" is almost always the wrong diagnosis. Here's what actually kills portal adoption, and why most low-usage portals are fixable without rebuilding.

Forty percent of IT budgets already go on standing still, so freezing digital isn't free. Here's how to prioritise, phase, and frame it for finance.