Products that gain traction

Fourteen people can't steer anything. Most committees report rather than decide. Here's the three-item, 90-minute structure that produces actual decisions instead of comforting status updates.

You sponsored a transformation that didn't land, and you're carrying the scar tissue. Here's why most fail as leadership problems, and how restarting actually works.

Transformations fail in slow motion, with plenty of warning. Score yours against these five signs, and act this week if you recognise three or more.

After a failed project, a better business case won't save you. The objection is trust. Here's how to address that deficit directly and rebuild it.

A 250-person firm had spent 280k with nothing working. Here's how we restarted it, what the client had to change, and what I'd do differently.

Transparency of hours isn't transparency of value. The commercial model decides where risk sits, not just price. Here's how to match it to your project.

Total delegation is negligent; micromanaging the agency wastes a fifth of your budget. Here's how to calibrate involvement so they can actually do the work.

Seventy percent of transformations fail, and the patterns are eerily consistent. Some sit with the agency, some with you. Here's how attempt two succeeds.

Most discovery phases are a con. But writing the thing off entirely costs you. Here's what proper discovery produces, and three tests to judge it.

Stop asking the board to trust a three-year projection. Ask them to fund a 90-day test instead. The approval probability is completely different.

A demo dazzles, a budget gets approved, and nobody asked what problem it solves. Here's the three-question test that stops you buying the wrong answer.

The pitch is the worst predictor of what an agency is like to work with. Here are the signals that reveal what month four brings.

The problems that blow up at month six were almost always visible at week two. Here's what the first 30 days should actually show you.

You finished the transformation, then watched it quietly drift back. Here's why sustainability must be designed in, and the quarterly rhythm that compounds your gains.

Hourly billing feels safe, but it pays your agency to be slow. Here's how each commercial model actually aligns incentives, and how to choose deliberately.

Culture beats technology 5.3 to one. So the thing determining your next investment isn't the platform. It's how your senior team behaves once delivery begins.