Insights / Briefing Room Area

Experiences that convert

Benchmarks, conversion, and the honest look in the mirror most firms avoid.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Strategy that delivers
Experiences that convert
Platforms that scale
Workflows that free capacity
Data that proves value
AI that improves performance
Filters
results found
Guide
Winning new business
Why accessibility is a trust signal, not a compliance exercise
Experiences that convert
Winning new business
Reducing cost and risk
No items found.
Guide
Guide
Winning new business
What a modern client experience looks like for a mid-market law firm
Experiences that convert
Winning new business
Client retention
Legal services
Guide
Guide
Making the case internally
How to align partners who agree in principle but block in practice
Experiences that convert
Making the case internally
No items found.
Guide
Guide
Client retention
How to make your membership site 'member-centric'
Experiences that convert
Client retention
Membership organisations
Guide
Opinion
Client retention
The personalisation trap: why fundamentals beat sophistication in B2B
Experiences that convert
Client retention
Reducing cost and risk
No items found.
Opinion
Guide
Making the case internally
What a diagnostic sprint actually delivers (and when you need one)
Experiences that convert
Making the case internally
Reducing cost and risk
No items found.
Guide
Opinion
Making the case internally
Digital transformation: inside-out or outside-in?
Experiences that convert
Making the case internally
No items found.
Opinion
Framework
Winning new business
Your digital experience is probably worse than you think (and fixing it doesn't require a fortune)
Experiences that convert
Winning new business
Client retention
No items found.
Framework
Benchmark
Winning new business
How we improved enquiry conversion by 268% for a B2B service firm
Experiences that convert
Winning new business
No items found.
Benchmark
Guide
Winning new business
What a Distinction digital experience review looks like (for law firms)
Experiences that convert
Winning new business
Legal services
Guide
Opinion
Winning new business
Why consulting clients expect you to prove your impact before they hire you
Experiences that convert
Winning new business
Consulting
Opinion
Guide
Winning new business
Why your careers page is losing you the talent war
Experiences that convert
Winning new business
No items found.
Guide
Opinion
Winning new business
Digital as a recruitment tool: what junior talent sees before they apply
Experiences that convert
Winning new business
No items found.
Opinion
Framework
Reducing cost and risk
What a 'good enough' website actually costs a mid-market law firm
Experiences that convert
Reducing cost and risk
Legal services
Framework
Guide
Winning new business
How to read your own analytics without a data science degree
Experiences that convert
Winning new business
No items found.
Guide
Opinion
Winning new business
Why your website looks exactly like your competitors' (and why that's costing you)
Experiences that convert
Winning new business
No items found.
Opinion
Opinion
Winning new business
The five things your website says about your firm (whether you like it or not)
Experiences that convert
Winning new business
No items found.
Opinion
Framework
Winning new business
A digital experience self-assessment for B2B service firms
Experiences that convert
Winning new business
No items found.
Framework
Guide
Winning new business
Why your proposal follow-up process is undoing your pitch
Experiences that convert
Winning new business
Client retention
No items found.
Guide
Benchmark
Winning new business
What clients actually do in the 48 hours after receiving a referral
Experiences that convert
Winning new business
No items found.
Benchmark
Opinion
Winning new business
Your partners think it's a relationship business. Your clients think it's a website.
Experiences that convert
Winning new business
No items found.
Opinion
Opinion
Winning new business
What your clients are comparing you against (and it's not who you think)
Experiences that convert
Winning new business
No items found.
Opinion
Opinion
Winning new business
The 11-tab problem: how B2B buyers compare firms before they call anyone
Experiences that convert
Winning new business
No items found.
Opinion
Benchmark
Winning new business
What law firm clients actually notice (and ignore) on your website
Experiences that convert
Winning new business
Legal services
Benchmark
Filters
Clear all
Content type
Sector
Theme