Beyond technology: Measuring cultural attitudes toward AI
Gartner says 80% of AI projects never scale, and the reasons are cultural. Here's how to measure resistance before you commit a single licence.
AI that improves performance
Making the case internally
Choosing the right technology
You don't need a new website. You need to understand what's actually wrong.
"We need a new website" is usually a conclusion reached before anyone diagnosed the real problem. Here's how to find what's actually wrong first.
Experiences that convert
Platforms that scale
Making the case internally
What to measure (and what to stop measuring) after a digital investment
Only 23% of firms connect digital metrics to commercial outcomes. Here's what to start measuring after an investment, and the vanity numbers worth ignoring.
Data that proves value
Experiences that convert
Making the case internally
Balancing automation and advice in financial services
Most firms aren't struggling with whether to automate, but where. Here's the line between preparation and judgement, and why drawing it wrong invites regulatory exposure.
AI that improves performance
Workflows that free capacity
Client retention
Reducing cost and risk
Three things a mid-market financial services firm can do with AI this quarter
You're not waiting for clarity; you're waiting for certainty that isn't coming. Here are three use cases you can run this quarter, ranked by risk.
AI that improves performance
Data that proves value
Choosing the right technology
How to report digital performance to people who don't care about digital
Your board doesn't care about bounce rates. They care what digital does for the business. Here's how to report the five things they actually want.
Data that proves value
Experiences that convert
Making the case internally
How to measure whether your website is doing its job
The average B2B site converts 1.8%, yet most firms measure traffic and bounce rate instead. Here's the handful of metrics that prove commercial contribution.
Experiences that convert
Data that proves value
Making the case internally
Winning new business
Measuring what matters: connecting digital investment to the numbers your board cares about
Only 23% of CMOs can prove marketing's revenue impact. Here are the six commercial metrics, the one-page board report, and why directional attribution is enough.
Data that proves value
Products that gain traction
Making the case internally
The quarterly digital review: what to measure, who should be in the room, and what to decide
Most digital programmes don't fail at launch. They drift quietly around month nine. Here's the quarterly rhythm that turns spend into a managed asset.
Products that gain traction
Data that proves value
Making the case internally
The compliance comfort zone: how it holds back innovation in law firms
Your firm confuses what regulation requires with what feels safest. Here's how that comfort zone quietly costs you clients and talent, and how to escape.
AI that improves performance
Workflows that free capacity
Making the case internally
Reducing cost and risk
From billable hours to business value: redefining efficiency in legal services
A lawyer who gets faster earns less. Read that again. Here's why billable hours punish efficiency, and four metrics that make real value finally visible.
Workflows that free capacity
Data that proves value
Making the case internally
Reducing cost and risk
Why 'we'll use AI to differentiate' is not a strategy
"We'll use AI to differentiate" is aspiration, not strategy. The difference is a named task, a metric, an owner, and a 30-day plan.
AI that improves performance
Choosing the right technology
How Distinction approaches AI: our principles, our process, and what you should expect
We turned down a well-funded AI engagement because the firm wasn't ready. Here's the proof-before-commitment process behind the AI work we do take on.
AI that improves performance
Choosing the right technology
What good looks like: a digital experience benchmark for Management Consultancies
Relationships win consulting work, but your website decides whether you make the shortlist. Here's what separates the sites that earn meetings from those that don't.
Experiences that convert
Winning new business
The AI tools your competitors are actually using (not the ones they're talking about)
Most AI your competitors brag about is six people with ChatGPT and a slide deck. Here's what's genuinely in production, and why honesty wins.
AI that improves performance
Choosing the right technology
What happens when the AI hype cycle ends (and who'll be left standing)
Only 7% of CFOs see high AI returns. The hype is deflating now. Here's what separates the firms still delivering in 2028 from the rest.
AI that improves performance
Choosing the right technology
Reducing cost and risk
How to reset your AI strategy after a vendor overpromise
Only 7% of CFOs report high AI ROI. One bad vendor isn't a verdict on the technology. Here's the honest diagnosis and a smarter restart.
AI that improves performance
Choosing the right technology
Reducing cost and risk