The firm had 180 lawyers across four offices. Their website was five years old, built on a heavily customised WordPress installation that nobody in marketing could update without involving IT. Practice area pages were outdated, partner profiles were inconsistent, and the site had no meaningful way to convert a visitor into an enquiry.
The Managing Partner had a specific concern: prospective clients were telling the firm they had looked at the website and it did not reflect the quality of the work. In a sector where trust is everything, that was a serious problem.
"Our old website was an embarrassment to the firm. Clients told us it did not match the quality of our advice. Six months after launch, the website is generating more enquiries than our entire business development team. That was not the plan going in, but we are not complaining."
We started with a 14-day assessment. The findings were stark: the firm's website accounted for less than 4% of new client enquiries, despite receiving over 30,000 visits per month. The site was generating traffic through strong domain authority and brand recognition, but doing almost nothing with it.
We rebuilt the site in two phases. The first sprint focused on the commercial essentials: restructuring navigation around client needs rather than internal practice areas, building proper enquiry paths with context-specific CTAs, and creating a content management workflow that allowed marketing to publish without developer involvement. The second sprint addressed the thought leadership platform - making the firm's sector expertise visible, searchable, and connected to conversion.
The platform was rebuilt on Payload CMS with a Next.js frontend, giving the firm full editorial control with enterprise-grade security and compliance features that satisfied their IT governance requirements.
Within six months of launch, qualified enquiries through the website increased by 67%. Bounce rate dropped by 41%, driven by better navigation and more relevant content on landing pages. The marketing team went from a two-week publishing cycle to same-day turnaround for content updates.
An internal survey of partners showed 89% were satisfied with the new site - up from 31% before the project.
