Solidatus is a data lineage platform used by some of the world’s largest financial institutions, including HSBC and Citi. The company was growing fast - named in the FT 1000 ranking of Europe’s fastest-growing companies and expanding into the US market - but its website was not keeping up.
The existing CMS was outdated. It was slow to update, difficult to integrate with the rest of the marketing stack, and required developer involvement for most content changes. For a company selling a technical product to senior decision-makers in regulated industries, the website needed to do serious commercial work: explain a complex proposition clearly, build trust with a sceptical audience, and convert visitors into qualified conversations.
It was doing none of those things well. The site had no structured conversion paths, no content strategy aligned to buyer intent, and no way for the marketing team to move quickly. Every update was a bottleneck. Every new campaign meant waiting for development resource.
Solidatus needed more than a redesign. They needed a platform that could support a global go-to-market strategy and actually generate leads - not just look the part.
"Working with Distinction was great. Our team are so proud of the new website - it's had a tangible impact on inbound leads already. And it's already so much quicker and easier to manage!"
We started with a review of the existing platform, content, and conversion data to understand exactly where the site was failing and why. The diagnosis pointed to three problems: the technology was limiting the team’s ability to publish and iterate, the site’s structure was built around features rather than buyer needs, and there were no meaningful conversion paths between content and enquiry.
We recommended moving to a modern composable architecture using Kontent.ai as the headless CMS, paired with a contemporary frontend framework. This gave Solidatus the flexibility to manage content independently of the presentation layer - meaning the marketing team could publish, update, and localise content without developer support.
The rebuild was delivered in a single focused sprint of under eight weeks. We restructured the site around the problems Solidatus solves for its clients - data governance, regulatory compliance, operational resilience - rather than the technical features of the product. Each proposition was given a clear conversion path: from explanation to evidence to enquiry, with context-specific calls to action throughout.
We designed reusable content modules within Kontent.ai so the team could build new pages and landing pages from a library of tested components. This was critical for a company planning expansion into the US market - it meant they could create region-specific content at speed without duplicating effort or involving developers.
Within six months of launch, the site achieved a visitor-to-enquiry conversion rate of 7.9% - nearly eight times the industry average for B2B websites. That is not a vanity metric. It means the site was consistently turning traffic into qualified commercial conversations at a rate that most B2B companies would consider exceptional.
The operational impact was equally significant. The marketing team went from relying on developers for every content change to publishing independently from day one. Speed to market improved dramatically - new landing pages, campaign content, and regional variations could be live within hours rather than weeks.
The platform also gave Solidatus a foundation for its global growth. The composable architecture meant the US team could create and manage localised content without disrupting the existing site, and without needing a separate platform. The website became what it should always have been: a commercial asset that supported the business’s ambition, not a bottleneck that held it back.
