Get it launched, and get it launched quick
What it lacks in resources, a start-up more than makes up for in purpose, drive and excitement. The ambition to fill a gap in the market. The focus to get things done fast. The ever-present fear of being pipped to the post by a hitherto unseen new market entrant. More than anything, the pure unadulterated thrill of the ride.
Yes, it’s true to say that a start-up is a very different beast to an established business.
Reinventing the customer experience
And so it proved to be for HD Decisions. Looking to give people a new way to find a relevant credit card, loan or mortgage, their innovation was in using data to pre-qualify consumers, so providing reassurance of a successful application.
Reinventing how consumer data could be used to improve financial decisions and customer experiences, HD Decisions’ goal could not be more certain: launch this new service and launch it quickly.
Bringing a vision to life
The only trouble was, while the five principals had the ideas, they had no notion of how they were going to get there. These are data innovators. Experts in what data can tell us when interpreted in the right ways, and what innovative outcomes to expect when it is. But what they’re not is technical experts. They also needed to get to market fast if they were to shake things up in the way they wanted, with no time to hang around.