increase in visitors p/m
increase in engagement
page load time
Built using Kentico EMS, the website can provide a personalised experience for every visitor, to max out on fun and engagement. The site is also easy to edit and update with new events, activities and content. And it’s hosted in the Azure cloud to make sure it can cope with spikes in traffic following successful marketing and TV campaigns.
The new website has been incredibly well-received by users young and old, the national press and Pan Macmillan themselves (we also heard Julia likes it too!). It has received a lot of industry recognition, including features in Design Week, The Drum and Campaign, and several accolades, including Kentico’s ‘Site of the Year’ Award in 2013.
Our decision to use Kentico EMS and Windows Azure (and our efficient coding) proved spot on and the site performed admirably when a nationwide television campaign began to drive lots of traffic.
The stats below show that kids all over the world are engaging with it and enjoying it. Just what Pan Macmillan dreamt of when they came to us.
Distinction’s team worked with us from the conception of the project. This highly collaborative approach meant a wide range of people from the business were able to feed into the process from the outset. The website has been a huge success not only for adults, children, Julia Donaldson and the Gruffalo team, but in the wider Macmillan global group.
James Luscombe, Marketing Technology Director, Pan Macmillan
For a free 30-minute discussion with one of our experts, get in touch today.